Here is my best attempt at the collection of the dolls. The North American dolls were first made by Bandai in 1995. After that, Irwin (Canadian company) got the rights. They continued with the same face mold until 2000 when in the USA they released dolls in yellow packaging. Info and Pictures from http://shoujodolls.com/index.php/en/blogs/129-story-sailor-moon-dolls-guide-in-q-a and http://moondusted.blogspot.com/2011/03/merchandise-2.html
NORTH AMERICAN
1995
11.5" Deluxe Adventure Dolls (1995)
Venus, Mars, Moon, Jupiter and Mercury
All came with moon wands and similar boots. Irwin later re-distributed these dolls under their name the year later.
Company: Bandai
Country: USA
6" Adventure Dolls
Company: Bandai
Country: USA
Serena's Bedroom
First made by Bandai and then by Irwin.
Company: Bandai/Irwin
Country: USA/Canada
Sailor Moon Dream Castle Fashion Playset
Made by Bandai, released by Irwin.
Company: Bandai/Irwin
Country: USA/Canada
1996
17" Adventure Dolls (1996)
The Sailor Moon doll had variant wearing blue on her gloves instead of red and her collar trimming was plain instead of having gold. Both versions were sold simultaneously.
Company: Irwin
Country: USA/Canada
11.5" Sailor Moon (1996)
The only 6" Adventure Doll by Irwin that wasn't a straight re-release of a Bandai America doll. She has gold trimming on her skirt and a new brooch. An altered version of Bandai's Adventure Doll with gold-trimmed skirt.
Company: Irwin
Country: USA/Canada
1997
Adventure Dolls (1997)
Super Sailor Moon, Princess Serena, Prince Darien (even though looks like King Endymion), Tuxedo Mask, Sailor Pluto, Uranus and Neptune.
Company: Irwin
Country: USA/Canada
Bonus Cassette Sets (1997)
Each doll came with a cassette tape. Mini-Moon was labeled as Rini. Moon and Jupiter were also available.
Company: Irwin
Country: USA/Canada
Bonus Outfit Sets (1997)
Company: Irwin
Country: USA/Canada
Light Up Tiara
Moon, Mercury, Mars, Jupiter, Venus; Only Moon pictured
Spinning Base Dolls
Moon, Mercury, Mars, Jupiter, Venus, Rini, Tuxedo Mask; only Moon pictured
2000
Deluxe Adventure Dolls (2000)
Sailor Moon, Mercury, Mars, Jupiter, Venus, Uranus, Neptune, Pluto, Tuxedo Mask and Mini Moon; These dolls had improved face molds. The Outer Senshi came with better detailed weapons.
Company: Irwin
Country: USA/Canada
2001
Princess Serena, Super Sailor Moon and Sailor Saturn (2001)
Dolls with improved face molds and the first ever Sailor Saturn.
Company: Irwin
Country: USA/Canada
Wicked Lady & Mini Moon / Serena & Mini Moon Sets (2001)
Company: Irwin
Country: USA/Canada
ITALY
1996
Giganti (1996)
Moon, Mercury, Mars, Jupiter, Venus, and Principessa Serenity
Le Ragazze Sailor Moon (1996)
Moon, Mercury, Mars, Jupiter, Venus
Orecchini (1996)
Moon, Mercury, Mars, Jupiter, Venus
Principessa Serenity (1996) -- Actually Neo Queen Serenity
Company: Giochi Preziosi
Country; Italy
2011
Sailor Moon, Mercury, Mars, Jupiter and Venus
Sailor Moon and Friends (2011)
Moon, Mercury, Mars, Jupiter and Venus
ASIA/EUROPE
Even though some collectors confuse them with Japanese dolls, they’re different. Japanese Sailor Team dolls have hollow bodies with limited posing options. Bandai Asia, Hong Kong and Europe use a solid body with twist-and –turn waist and wired legs. Hair is smoother – and inaccurate: Venus has a ponytail, Neptune has straight hair and Mars’s hair is brown. The Sailor Moon dolls were made by Bandai Japan or by a subsidiary. The Bandai Asia and Bandai Europe dolls were the same but the boxes were different. This was around 1994-1997.
CANCELLED DOLLS
Tuxedo Mask was the back of the Moon Cycle toy box from Bandai America. He was not released by Bandai America but by Irwin, unknown if same doll mold or clothes.
Irwin made these prototypes of the Amazon Quartet but they never moved from this phase because of little interest in these characters.
ConversionConversion EmoticonEmoticon